Guest registration, Welcome drinks and snacks

Kick off the event to set the tone for an evening dedicated to innovation and growth.

Presented by Rey Lugtu, Chief Executive Officer, Hungry Workhorse

Gain firsthand insights into trends that are driving app success in today's competitive market.

Presented by Manish Wali, Head Of Inside Sales APAC, Adjust

Delve into the dynamic fintech landscape of the Philippines, uncovering its challenges and opportunities. Learn strategies for navigating continuous change and driving app growth amidst evolving market conditions.

Presented by Lito Villanueva, Executive Vice President and Chief Innovation and Inclusion Officer, RCBC

Join a robust panel discussion with industry experts in fintech exploring the strategies and challenges of acquiring and retaining users in the digital age. Discover how data and analytics can transform your user acquisition strategy.

Panelists:
- Geli Angeles, Head of Growth Marketing, GoTyme Bank

- Sheila Paul, Chief Marketing Officer, Home Credit

- Lawrence Ferrer, President & Chief Executive Officer, Bayad

- Kristian Melquiades, FVP Head of Business Transformation, Insular Life

Moderated by Rey Lugtu, Chief Executive Officer
, Hungry Workhorse

Delve into advanced measurement techniques that can help app marketers steer clear of common attribution pitfalls. We'll explore the significance of understanding incrementality and the impact of assisting touchpoints, offering insights on how these methods can enhance your measurement accuracy. By mastering these frameworks, you can avoid blind spots and optimize your marketing strategies for better performance and growth.

Presented by Kapil Bonde, Head of Market Insights, Adjust

Engage in an enlightening conversation about app adoption among marketers in the Philippines. Discuss key marketing KPIs, the importance of martech tools, successful user acquisition tactics, and future trends in mobile app growth.

Panelists:

- Matteo Gancayco, Marketing Head - Consumer Business, Pick Up Coffee

- Erville Magtubo, Vice President and Head - Customer Care Group, Meralco

- Pavan Powar, Director - Strategy, Investor Relations and Marketplace, Sarisuki

Moderated By Tanya Kongsawat, Senior Sales Manager, Adjust

CLOSING REMARKS

Conclude the evening with a networking dinner & drinks, offering the perfect opportunity to forge new connections, discuss insights from the event, and explore potential collaborations.