A global pandemic and a major privacy change announcement have made 2020 a memorable year for the mobile marketing industry.
What we knew about user acquisition and in-app engagement have changed and will continue to do so well into 2021. What lies ahead of us is uncertain and with that comes the need and opportunity to think creatively and improve how we deliver value to mobile audiences.Â
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Tune in on the 30th of September for a two part discussion and your opportunity to ask our experts your mobile marketing questions. We will start off by hearing from teams at Adjust, REPLUG, ironSource and Snap on their varied experiences and insights.
After that Luca Stefanutti (Head of Product Marketing, Runtastic), Carolina Bertini (Marketing Manager, Whatwapp) and Luis de la Cámara (Chief Marketing Officer, Genera Games) will discuss how they've tackled user acquisition and retention and how they plan to prepare for iOS 14.
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Juanjo is a mobile marketing professional with more than 7 years of experience and background in different fields such as monetization, User Acquisition, ASO, and Business Development. He is currently working as Head Of Sales for Southern Europe & Benelux at Adjust, a global B2B SaaS company.
Born at the heart of the mobile app economy and grown out of a passion for technology, the company has 16 offices around the world. In total, more than 40,000 apps have implemented Adjust's solutions to secure their budgets and improve results
An experienced AdTech professional with 10+ years of experience, Luca has worked on the commercial side of leading globally-known networks, such as Fyber, AppLift, YouAppi and Glispa-Marketech, helping several hundreds of clients to develop growth strategies locally and internationally. He has an in-depth understanding of how mobile marketing works and how to maximize campaigns’ ROI. In 2019, he founded the biggest mobile advertising portal in Italy, Mobile Marketing Italia, and at the beginning of 2020, he launched REPLUG, a mobile app marketing agency focusing on paid and organic growth as well as CRM and digital infrastructure consulting.
Yevgeny Peres is the VP Growth at ironSource. Before ironSource, Yevgeny joined Supersonic in 2012 as the Director of Mobile Operations, tasked with kick-starting the company's mobile product development and operations. In 2016, following the merger with ironSource, Yevgeny began overseeing all mobile product strategy - meeting with top clients to understand which tools and capabilities developers need to maximize growth. Yevgeny also leads ironSource's fraud research activity, and has become a recognized thought leader and sought-after speaker in the anti-fraud space.
Tarika Soni, currently heading up Europe for the Gaming vertical at Snapchat. Her current role focuses mainly on revenue growth driven by performance marketing both for mobile and console across Snapchat's ad product suite. Prior to gaming, she headed commercial strategy for India by setting up the first Snap office in Mumbai to drive user growth and revenue in SEA. She has previously worked at Twitter for 5+ years managing top 50 grossing apps in Europe and pivoted towards product at MoPub, running their video stack in the RTB space.
A veteran of user acquisition activities, Lorenzo has managed up to 7-figure monthly budgets across a wide variety of advertising platforms. His work in leading companies such as Zalando, LOVOO and Free2Move, has allowed him to develop a unique experience in mobile app marketing strategy and optimization activities. In 2019, he founded the biggest mobile advertising portal in Italy, Mobile Marketing Italia, and at the beginning of 2020, he launched REPLUG, a mobile app marketing agency focusing on paid and organic growth as well as CRM and digital infrastructure consulting.
Carolina began her career in digital marketing, working in the online recruiting sector, where she initially dealt with Business Development and then moved to Performance Marketing.
In August 2019 she joined Whatwapp, a leading Italian mobile gaming company, as Digital Marketing Manager. She is currently in charge of defining the paid and organic acquisition strategy for traditional game apps developed by the company.
She loves to analyze the market, new trends, and data, crucial factors in any decision-making process.
As Chief Marketing Officer for Genera Games, Luis is responsible for leading the corporate marketing strategy and helping his marketing teams effectively, sustainably and profitably scale their games' revenue and player base. His main focus currently is growing GenJoy's new hit narrative match-3 decoration game, Tuscany Villa. Before Joining Genera, Luis worked in console gaming at EA Games and 2k Games before moving into the mobile world and working for Gameloft, King and Outplay Entertainment.
Luca is currently working as Head of Product Marketing in Linz, Austria and he is tasked to grow to the next level the flagship app of adidas Runtastic, the adidas Running app (formerly Runtastic Running). He is leading a cross-functional growth squad including marketing, UA, ASO, CRM & BI: the squad is in charge of connecting product and marketing in order to give the final user the best experience possible while creating sustainable growth.
